Supplier Spotlight: Loved By Lucy Designs

Grab a cuppa, get comfy, and settle in for our latest Supplier Spotlight. This is our go-to space where we interview the nation's favourite wedding suppliers to get you all the best styling tips, hacks, and insider advice for your big day.

In the hot seat today is the wonderful Rachael Lucy from Loved By Lucy Designs, talking all about her luxury wedding signage business.

Katie, Editor

Rachael Lucy - owner and artist behind ‘Loved By Lucy Designs, a national wedding business specialising in personal hand-painted mirrors and bespoke signage.

Katie: To kick things off, give us the quick headlines so our readers know exactly who you are and the magic you create!

Rachael: I’m Rachael Lucy, the owner and artist behind Loved By Lucy Designs, a luxury wedding signage business specialising in hand-painted mirrors, bespoke signage, and statement wedding details.

Every piece is individually painted by hand and designed to feel personal, romantic, and completely unique to each couple’s day. From floral welcome mirrors to seating plans and keepsake pieces, I create designs that feel just as special after the wedding as they did on the day itself.

Katie: Where are you based, how far do you love to travel, and how do couples get their hands on your gorgeous work?

Rachael: I’m based in Whitley Bay—the North East of England, aka Geordie land! I do all my signs and design from my art studio at home. Because of the nature of my work, I either ship out my couples' signage, or I get lots of brides travelling from all over the country to pick up their mirrors. They often make a whole weekend of it while they’re here!

Katie: Let’s start right at the beginning! How did you find your way into the wedding world, and what was that exact moment you realised this was your calling?

Rachael: I actually started everything whilst on maternity leave with my first child in 2018. I was experiencing postnatal depression, and I found that a powerful way to help myself was by expressing creativity. I was getting married myself that year, so I decided to buy some calligraphy books and give it all a go! And the rest is history.

I do have a degree in Product Design from Leeds Uni, but honestly, it may as well have just been a degree in socialising! I’ve always been “arty,” it just took me a little while into adulthood to find my true path.

Katie: Every business has its own distinct personality. What is the core philosophy, style, and value system that defines your work today?

Rachael: I just love to give a great, relaxed experience to my brides. We chat informally on Insta DMs, I let them know a clear timeline of when I’ll need their info, and then I update them every single step of the way with photos. Their reactions are the exact reason why I do this!

My standards are super high when it comes to my brides loving a piece I’ve created. It is absolutely no effort for me to tweak, add, or slightly change something to make the creation perfect for them. I’ve had brides say the final pieces were better than they could’ve ever imagined, that nothing was too much trouble, and that they genuinely enjoyed the design process.

The idea of reusing wedding signage after the wedding has been a massive shift—hanging a stunning hand-painted mirror in your home after the big day is such a vibe!

Katie: Let’s talk about your ‘dream couple’. Describe the people that make you instantly say, "Yes, I absolutely need to work with them!"

Rachael: My dream couples are the ones who are incredibly passionate about the work I do and are totally open to trusting my artistic vision. That trust in the process only comes with years of experience and proof that you produce something they know they’re going to love.

I also adore brides who have a wild vision and want me to bring something unexpected to life! When I get to do this, it results in some of my absolute business highlights—like painting couples' cats onto their wedding mirrors!

Katie: The wedding world is always evolving. What exciting new patterns, directions, or details are you noticing right now in your brilliant corner of the industry?

Rachael: Hand-painted florals have been massive over the last year, specifically customised to match the couple’s actual wedding flowers. Mirror signage, hand-painted champagne flutes, and painted perfume bottles are also huge.

But the biggest game-changer? The floral cat mirrors! I paint couples' pet cats popping up at the bottom of their welcome mirror so they feel their beloved pet is part of their big day.

Generally, the idea of reusing wedding signage after the wedding has been a massive shift. Hanging your custom wedding mirror in your home afterwards is a major vibe.

Katie: If you could predict the 'next big thing' or share one thing you’d love to see more UK couples embrace, what would it be?

Rachael: Just less tradition and more fun! I want to see more personality. Couples shouldn't be scared of making the day completely, unapologetically their own. Think outside the box and just go for it!

Katie: For couples currently planning their wedding, what insider secret or piece of advice would you give them from your area of expertise?

Rachael: Don’t underestimate the impact of personalised details. Your signage is often one of the very first things guests see when they arrive at your venue, and it instantly sets the aesthetic and tone for the entire day.

Katie: When a couple books you, what does that journey look like from start to finish? How do you make sure they feel completely looked after?

Rachael: My process is designed to feel really relaxed and collaborative from the very beginning. Once booked in, couples secure their date. Then, closer to the wedding, we go through all of the finer details together—florals, colour palettes, inspiration images, and the overall vibe they want to create.

I guide them through design choices while still making sure the finished piece feels deeply personal to them. Throughout the process, I’m always available for questions and updates because I know wedding planning can feel overwhelming at times. The goal is always for couples to feel excited, inspired, and confident that their signage is being created with genuine care and attention.

Katie: We are seeing a gorgeous shift away from 'perfect-for-Instagram' weddings toward deeply meaningful days. What is one old-school wedding tradition or rule you are secretly glad modern couples are ditching?

Rachael: I love when the bride gives the bridesmaids free rein on their dresses! Just giving them a colour palette and letting them pick a style they feel comfortable and beautiful in is wonderful.

Katie: When the wedding magic is done and you’re finally off-the-clock, where can we usually find you and how do you like to unwind?

Rachael: Usually with a coffee in hand (a skinny caramel latte!) and paint somewhere nearby! My work and creativity naturally overlap, so I’m always finding inspiration in interiors, florals, Pinterest, and little everyday details.

Outside of work, I love slower moments: walks along the coast in Whitley Bay, constantly looking out for the dolphins (I’ve seen them 3 times so far!), cosy evenings with a glass of blush rosé, and spending time with my family and friends.

Where to find Loved By Lucy Designs:

Want Rachael to bring your wedding signage visions to life? Check out her stunning portfolio and get in touch below:

• Website:lovedbylucydesigns.co.uk

• Instagram, TikTok & Facebook: @lovedbylucydesigns

Editor's Note: This is a naturally curated editorial feature showcasing our favourite independent wedding suppliers. This is not a sponsored or paid post.